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Archive of posts filed under the Uncategorized category.

What is search engine optimization (SEO)?

Search engine optimization (heretofore referred to as SEO) is a way to get your site better listings in a search engine, to be utterly simplistic about it. Proper SEO changes all the time as the search engines themselves change and come up with new ways to find the best sites out there. In some ways [...]

The history of SEO

SEO started as soon as search engines started indexing the web. From very early on webmasters knew, as you would expect, that getting higher listings in the search engines would give them more customers. The difference is that early on it was pretty darn simple. Usually all you needed was a good title and you [...]

The search engines battle against SEO tactics

Very early in the development of search engines the programmers foolishly relied on webmasters to provide the relevant information about their sites. Simple tags on a webpage were used by the engine but it was quickly discovered that webmasters would lie and abuse those tags to get better listings for any search term they wanted. [...]

Why you should use SEO

In short, you have no choice but to make use of SEO if you hope to get a web based business off the ground. Unless you have an absolute fortune to spend on advertising the best way for people to find your site is to get there via the search engine. The truth is no [...]

Black hat SEO techniques

Black hat SEO techniques are those that involve deception and trickery. Wearing the black hat is shorthand for evil and so the sites that get tricky are labeled as evil, essentially. It’s often easier to do the black hat SEO techniques, which is why they’re so common and why search engines like Google have to [...]

White hat SEO techniques

White hat SEO techniques are simply defined but wide ranging. Put simply, a white hat technique is any kind that conforms to the rules put forth by the search engine. In general the folks that follow the white hat procedures of SEO are the ones that are making a genuinely good site that has usefulness. [...]

Using SEO to help you get high in Google listings

Google dominates the search engine market share. Bing is trying to get closer and Yahoo is a distant competitor nowadays and that’s really all there is, at least in the English speaking markets. That’s why it’s so important to get your site good listings in Google. You should make use of SEO in every way [...]

Methods to increase SEO performance

This one is tough because there are no real tips and tricks to increasing your SEO performance. The best search engines are the ones that are constantly tweaking and changing the way they list sites because they know that there are millions of webmasters out there looking to game the system and cheat them by [...]

Google and the Panda update to punish SEO cheating

One of the tools websites would use to quickly boost their SEO rankings was to copy content from other sites. It was a quick way to cheat off of someone else’s hard work and capture the good rankings they had gotten by doing so. In 2011 Google released what they called the Panda update, which [...]

The business of SEO

SEO has become a big business as companies search for an edge to get their sites listed higher. Considering that the search algorithms change so often it’s not really practical for companies (small companies in particular) to try and keep up with every little change. Instead it’s easier to farm that work out and pay [...]