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Black hat SEO techniques

Black hat SEO techniques are those that involve deception and trickery. Wearing the black hat is shorthand for evil and so the sites that get tricky are labeled as evil, essentially. It’s often easier to do the black hat SEO techniques, which is why they’re so common and why search engines like Google have to constantly work to discover the new techniques and modify their algorithms to eliminate them. Sometimes sites are simply pulled from the search engine listings if they’re caught using black hat techniques so take that into consideration if you’re planning on doing so. It can be risky and you can lose your listings with ease. Some black hat SEO techniques include using hidden text and a process called cloaking that manages to differentiate between a human user and a search engine spider and serves different pages to each.