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The search engines battle against SEO tactics

Very early in the development of search engines the programmers foolishly relied on webmasters to provide the relevant information about their sites. Simple tags on a webpage were used by the engine but it was quickly discovered that webmasters would lie and abuse those tags to get better listings for any search term they wanted.

As the search engine companies adapted so did the webmasters and thus a battle that continues to this day started. Site owners are always looking for ways to game the system and artificially inflate their listings while the companies behind the search engines are looking for ways to combat that, filter out the garbage, and provide their users with only the best results possible. Google was best at fighting that battle which is in part why they emerged as the clear leader in the search engine market.