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The history of SEO

SEO started as soon as search engines started indexing the web. From very early on webmasters knew, as you would expect, that getting higher listings in the search engines would give them more customers. The difference is that early on it was pretty darn simple. Usually all you needed was a good title and you were all set. It was as the web got more competitive and more money was being tossed around that the battle heated up to the point that nowadays there are specialized companies that do nothing but SEO for their customers. The problem is that people are greedy and sometimes awful and early on the search engines were manipulated into listing terrible sites with little content thanks to a few keywords placed properly. SEO has changed a great deal since then and now it requires far more work to get a good listing.