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What is search engine optimization (SEO)?

Search engine optimization (heretofore referred to as SEO) is a way to get your site better listings in a search engine, to be utterly simplistic about it. Proper SEO changes all the time as the search engines themselves change and come up with new ways to find the best sites out there. In some ways it’s a constant battle between the engines that want to return the absolute best search results and the sites that want to get their perhaps not so great results to the top of the list.

SEO is hugely important for any web based business. If you’re not trying to make money you don’t have to be terribly concerned but you sure do need to be optimized if you’re building a business. You need to get your product out there and SEO is how you do it. You make the site as appealing as possible to the search engines and then the people come.